Brazil: Overview

Brazil is among the top exporters of tobacco in the world providing 465,981 metric tons of tobacco leaf each year to smokers around the world. 27.8 percent of males and 14 percent of females are smokers. 96,705 million cigarettes are produced in the country every year. Tobacco companies in the country heavily and successfully target female smokers who comprise 54 percent of all new smokers.

Brazil ratified the Framework Convention on Tobacco Control on Nov. 3, 2005. It is recognized as having among the strongest and most compelling tobacco product labeling standards in the world. It has been called a model for other countries in this respect with 100 percent of one of the largest sides of cigarette packs sold to Brazilian smokers containing aggressive health warnings. Labeling is graphic — often depicting individuals in advanced stages of tobacco related illness — and includes clear and specific warning messages highlighting the health affects of tobacco use.

Advertising of tobacco products is restricted to point-of-sale only. Point-of-sale ads must include a health warning. All other forms of advertising are banned.

Legislation mandates that smoking in public places be restricted to designated areas with appropriate ventilation.

Taxes are reported to make up from 65.6 percent to 81.68 percent of the price of tobacco products in the country.

Sources: WHO, Euromonitor, ACS: Tobacco Atlas (second edition), National Health Surveillance Service Agency (ANVISA), FCA